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Build Money Habits That Stick
Eagle Rock Kids™ is a story-based media company that helps young children build their very first money habits with joy, patience, and confidence.
Rooted in Montessori principles, child psychology, and timeless storytelling, Eagle Rock Kids turns everyday moments into screen-free lessons that stick for life.
Instill Healthy Lifelong Money Habits
Our content and tools make learning essential life skills fun and engaging for children, helping them develop patience, delayed gratification, and emotional self-regulation.
For schools looking to integrate financial literacy into their curriculum, our Educational Partnership Program offers tailored support to empower the next generation with critical money management skills.
Built by a Mom
Maci Peterson Philitas is a mother, former Wall Street executive, and the founder and CEO of Eagle Rock Kids™, a story-driven media company inspired by Montessori principles and rituals that are designed to foster healthy, foundational money habits in young children. A lifelong innovator, Maci previously served as a Vice President at Bernstein Private Wealth Management, where she developed tools to facilitate meaningful, multigenerational conversations about wealth. She also played a pivotal role in designing bespoke financial literacy and entrepreneurship curricula for Ultra High Net Worth families.
In addition, Maci is the co-founder of On Second Thought, a patented technology that allows users to undo text messages—a groundbreaking feature used in over 190 countries. A three-time “40 Under 40” honoree, she is among the first 100 Black women to raise over $1 million in venture funding. Throughout her career, Maci has been dedicated to empowering families and communities by unlocking long-term value, wealth, and agency.
